APPLICATION OF PROMOTION MARKETING BY ENTERPRISES IN DIGITALIZATION CONDITIONS

In the conditions of digitization, sales promotion is one most important for competitiveness enterprises. To ensure successful functioning, enterprises must use new methods and links communication with consumers. Discounts, promotions, loyalty programs, bonus programs are a unique opportunity to establish between businesses customers, consumers, an purchasegoods on favorable terms that they would not normally purchase.Promotion special type marketing integral part survival in competition digitalization, which will help attract consumers activate existing ones. The main types promotional are: advising buyers directly at point sale; product tasting retail; sampling – distribution samples; gift purchase; lotteries, giveaways; Leafleting flyers, postcards much more; flash mobs, animation, growth figures. effectiveness proposed measures determined according their forecasts factors affecting implementation, then comprehensive analysis feasibility using this carried out.The article presents results survey conducted by means questionnaire regarding trendiness promotions digitalization. When conducting research, following criteria were taken into account: gender, age, geographic location, field activity, respondents' attitude before after pandemic. We analyzed what known, as well incentives encourage participation. According study, it was concluded vast majority know usually take them, depending venue, type, benefits, name brand holding event.The application Internet social networks constant development improvement. With Instagram, you can collect applications; direct traffic site increase profile coverage; subscribers.With advertising Tik Tok, turn any video advertisement subscribers, number views, send more site.Therefore, task digitalization effective measures, allow attracting customers increasing sales.